Sightline Payments, a provider of cashless gaming and betting solutions, has partnered with Boyd Gaming and Aristocrat Technologies to serve as the patron’s funding solution for the new cashless gaming offering at its Blue Chip Casino in Michigan City, Indiana.
The new jointly developed experience represents a true, end-to-end digital cashless ecosystem. Patrons of Blue Chip Casino will be able to load funds electronically from a personal account, after which they can then safely and securely use the digital cash to make wagers directly on their favorite slot machines.
Any funds left on the slot machine can be optionally transferred back to their digital wallet to be used at another game in the casino. In the future, the solution will be expanded to include table games, restaurants, and a host of other amenities at Blue Chip.
Blake Rampmaier, Senior Vice President and Chief Information Officer of Boyd Gaming, said: “Building on our partnership with Sightline and Aristocrat, we are proud to introduce a solution that has been designed from the ground-up to give our guests an unmatched cashless experience offering convenience, safety, and security.”
Recently, the American Gaming Association (AGA) conducted research that shows consumers desire for digital payment options given pandemic-related health concerns:
- 59% of past-year casino visitors are less likely to use cash in their everyday lives because of the COVID-19 pandemic
- 57% of past-year casino visitors report the option for digital or contactless payments on the casino floor is important to them because of the COVID-19 pandemic
Through the partnership, Blue Chip Casino can now offer an integrated cashless digital payment solution with robust customer loyalty.
Joe Pappano, CEO of Sightline, commented: “Sightline thanks Boyd Gaming for its vision and congratulates Blue Chip and Aristocrat on this launch. A mobile-centric payments ecosystem that works across all channels and verticals is the future of all regulated gaming in the United States.”
Pending regulatory approvals, Boyd intends to expand these capabilities to its patrons nationwide over the coming months and extend the utility of the ecosystem to all patron-facing touchpoints.
Cath Burns, Executive Vice President of Customer Experience Solutions for Aristocrat, added: “At Aristocrat we believe in creating exceptional customer experiences and we are deeply grateful to Boyd in entrusting us to create such an experience for their patrons.
“This collaboration between Boyd Gaming, Sightline Payments and Aristocrat Technology will serve as a blueprint for the path forward for the industry.”
