Online gaming solutions provider FansUnite Entertainment Inc. has announced a partnership with Pinnacle Solutions to incorporate its esports data and odds feed into the company’s Chameleon Gaming Platform.

As a result of the partnership, FansUnite will gain access to esports data platform GRID Esports’ contracts with esports leagues and tournaments, due to Pinnacle’s prior partnership with the company.

Pinnacle’s CEO Paris Smith stated: “We are really excited to announce this partnership with FansUnite. Pinnacle Solution is going from strength to strength and it’s great to see our product getting out there and enhancing the betting experience for customers around the world. 

“We are always focused on getting the most value out of our partnerships for us and our partners. Our deal with FansUnite will certainly add to our experience as a supplier and we are really looking forward to working closely with their team and helping them achieve their goals.

“Our B2B strategy is one that is built on laying solid foundations. Our continued growth, which includes deals like this, is a clear sign that we are working hard to build on our already impressive offering and keep leading the way for others to follow. Whether it’s the odds, the risk management, the data, we have the complete package as well as a best-in-class service to match.”

FansUnite Entertainment’s collaboration looks to ‘offer the best odds on esports bets’ for its new platform whilst also providing ‘a competitive advantage over other turnkey B2B esports betting products’.  

The partnership is part of FansUnite Entertainment’s new strategic plan to collaborate with data providers for its esports betting offering.

FansUnite CEO Scott Burton commented: “We aim to partner with the leading companies in the industry to provide the best product and options to our customers using the Chameleon Platform. 

“With Pinnacle’s addition and their relationship with GRID Esports, we continue to add the best esports betting data available with the most markets and the best odds. It’s exciting to be the first to offer Pinnacle Solution’ service, and we are honored they chose to work with us.

“The next step is to effectively market the Chameleon Gaming Platform to sportsbooks. We want to ramp up our B2B segment and get a guaranteed licensing fee when sportsbooks use our services. 

“In addition, we generate additional income as our partners grow as we share in a percentage of the net gaming revenue giving us unlimited upside revenue potential.