Pinnacle solidifies North American presence with Ontario entry

Sportsbook operator Pinnacle has received the green light from the Alcohol and Gaming Commission of Ontario (AGCO) to offer its sports betting and esports content across the Canadian province. 

With licenses in Italy, Malta, and Sweden, this approval from the AGCO marks the operator’s first North American license and is the “latest step in achieving global growth in new and emerging markets”.

Paris Smith, CEO at Pinnacle, said: “Ontario’s sports fans and bettors deserve the best betting opportunities, and we’re excited to now service them with just that with the recent approval of our registration from the AGCO.

“There’s a robust, fair regulatory regime in place, along with a knowledgeable sports and betting audience, and we’re excited to be able to take our ‘Winners Welcome’ mantra to the market and take Ontarian betting to the next level.”

Pinnacle.ca will be available to Ontario residents in due course. Meanwhile, the operators’ B2B arm Pinnacle Solution has also been approved for its Gaming-Related Supplier registration

Bettors across Ontario will gain access to betting coverage “across all major sports”, including CFL, NFL, tennis, baseball, basketball, and soccer.