Brazilian soccer team Corinthians has announced a new sponsorship deal with Konami Digital Entertainment Inc. The brand will become the club’s official global partner, and the eFootball PES logo will be featured on the back of the team’s jerseys.
This new agreement is the result of a multi-year partnership, which was born with Konami as an “official video game partner” and is now a complete integrated marketing and branding deal, both on and off the field.
“Our working relationship with Konami so far has been extremely successful from a licensing perspective. We are very excited about the expansion of this partnership and we welcome them as our new official sponsor,” said Andrés Sanchez, president of Corinthians.
“We can’t wait to start the next phase in our relationship with Konami and create fun and exciting content that fans and football lovers will enjoy.”
In addition to the brand being featured on the number of the official kits, the eFootball PES logo will be included on the back of all training uniforms and under the Nike logo on the team’s travel uniforms.
“Corinthians shows how football navigates between cultures and generations, and we are proud to be an official sponsor of this extraordinary team,” said Takayuki Kubo, president of Konami Digital Entertainment Inc.
“This new chapter in this joint venture will offer new experiences to our fans and will allow us to reach new fans through PES.”
Last month, the São Paulo-based team unveiled sports betting platform Galera.Bet as its new sponsor for the next five years. The agreement will guarantee the Brazilian soccer club at least $7.4m over the next five years.
Under the terms of the sponsorship deal, the sports betting brand will appear on the sleeves of the team’s jerseys. In addition, the fans will be able to choose the name of the sponsor’s logo by voting on a club website. The options will be Coringao.bet, Alvinegro.bet and Fiel.bet.