Chicago-based startup LineLibrary has taken a significant step forward in its plans to build the next innovative global sports betting platform after securing funding from sports tech venture capital company SeventySix Capital

The investment enables LineLibrary, headed by CEO Sam Rattner, to advance its in-house product development and engineering capabilities and welcome SeventySix Capital MD Chad Stender onto its board as part of the funding deal. 

Stender commented on the partnership with the Chicago-based entity: “We’re incredibly proud to add LineLibrary to the SeventySix Capital portfolio. LineLibrary is a great addition to our current roster of sports-focused startups, and we’re excited to support Sam in his mission to disrupt the sports betting industry.”

As well as receiving new funding, LineLibrary has also announced the appointment of Jeff Urban as President. 

Urban will provide the startup with a wealth of experience having most recently held the role of co-founder at Whistle Sports, a New York City-based top-tier sports marketing and content company, as well as previously taking on the responsibilities of senior vice president of sports marketing for sports energy drink company Gatorade

Rattner concluded: “The team at SeventySix Capital are people you want to work with. I’m grateful for their involvement as investors, mentors and friends. I couldn’t ask for a better group of people to have in LineLibrary’s corner.

“Jeff brings unparalleled value that every startup dreams of having. His domain expertise in corporate development and global sports marketing will help LineLibrary become a competitive sports betting company in 2020.”