Gentoo Media continues to rebrand its properties.
The company, formerly Gaming Innovation Group (GiG), announced on Tuesday that its GiG Comply platform will henceforth be known as Sitebee. The SaaS solution is designed to elevate compliance automation and brand protection and has become a trusted partner for numerous industry operators including bet365, Betway, Kaizen Group, and Betsson Group.
“Sitebee is more than just a rebrand,” said Rasmus Bank Nielsen, head of Sitebee. “It’s a renewed commitment to our partners and the industry. Compliance doesn’t stand still, and neither do we.”
Sitebee has been designed with the future of compliance in mind, says the company, by offering operators the opportunity to automate compliance monitoring, save time, reduce risks and gain deeper insights into their marketing and affiliate partnerships. It also enables businesses to ensure regulatory compliance from their affiliate partners and act on reports that identify compliance breaches and unlock new growth opportunities.
The brand labels itself “a strategic partner” to operators rather than a compliance and monitoring solution.
“Compliance is a moving target and Sitebee is how businesses can stay ahead, not just keep up,” added Bank Nielsen. “Our solution helps brands navigate complex regulatory landscapes by monitoring thousands of web pages in real time to ensure adherence to laws across multiple jurisdictions.
“With Sitebee, our clients gain insights that not only identify risks but also uncover new growth opportunities. Data is key, and we provide our clients with a clear picture of their affiliate landscape so they can act quickly and strategically.”
Compliance rebrand follows media business revamp
The Sitebee rebrand comes two weeks after Gentoo Media officially took its new name. The rebrand of the GiG Media division received approval in a shareholder meeting in late September after it had first been announced back in June.
The name change is a big step towards completing a legal split of the company that will create two independently listed businesses, said Gentoo. The platform and sportsbook division of GiG has been spun off to operate as an independently listed company under the name GiG Software PLC.
Gentoo Media, formerly GiG Media, is an affiliate connecting operators and players in the online gambling and sports betting industry and offering an array of iGaming affiliate solutions. It operates industry sites including AskGamblers, CasinoTopsOnline, Time2Play and Casinomeister.
Meanwhile in other Gentoo news this week, GiG has selected Paysafe’s platform as the preferred payment solution for all of its iGaming and online sports betting brands across North America, Latin America and Europe.
