Score Media and Gaming Inc has confirmed details of its latest product development, badged FUSE. It comprises a new suite of integrations linking its media and sports betting platforms creating, said the firm, even faster and tighter navigation between theScore, its sports app, and theScore Bet, its mobile sportsbook.

Available on iOS devices, users can now create bet slips from within sports app for the first time, including markets for money lines, spreads, and totals. These native integrations have been embedded directly into theScore’s media app box scores, where users can leverage deep data, scores, and stats to inform, support, and now build their bet slip. 

A single tap then takes users directly into theScore Bet, where logging-in using Face ID reduces the time to complete the wager. Also, now available in the firm’s public chat pages, users can vote on betting polls, then jump directly to theScore Bet to back up their selection with a wager.

“The launch of theScore Bet revolutionized the integration of sports betting and media, and the introduction of FUSE takes it to another level,” said CEO and Founder John Levy

“We’ve created an unparalleled cross-platform media and betting experience, getting sports fans into the action faster than ever. Our goal is to continue to surpass sports fans’ expectations while leading the way for media in the sports betting industry. And with FUSE, we’re only getting started.”

To access the new integrations, users must have ‘Bet Mode’ activated on theScore media app on the same device. Currently, to place a wager on theScore Bet, users must be physically located in the state of New Jersey.

Launched in September, theScore Bet made history by becoming the first mobile sportsbook to be created and launched by a media company in North America. Natively built, it is a comprehensive mobile sports betting platform operating in New Jersey via a market access agreement with Darby Development LLC, the operator of Monmouth Park Racetrack