DraftKings and Sportradar have confirmed that there will be a long-term extension to their existing partnership, in which Sportradar will continue to be DraftKings’ supplier for data feeds and bet stimulation content.
As part of the extended agreement, Sportradar will provide DraftKings with access to a variety of official sports data feeds from the likes of the NFL, MLB, and the NBA for sports wagering and daily fantasy sports (DFS).
In a joint statement, the two firms said that the partnership will bring more instantaneous data feeds to the DraftKings Sportsbook, supplementing live and in-play wagering, these offers becoming more prevalent as legalized sports betting continues to expand across the nation. With the new ability to access official league data and branding, the aim is to bring fans even closer to the action.
Neale Deeley, Vice President of US Sales and Gaming, Sportradar, commented: “We are proud to extend our partnership with DraftKings, one of the most respected gaming companies in the US. DraftKings’ journey into sports betting has been a fantastic success, and we have been honored to be on that journey with them. We look forward to continuing that success for many years to come.”
“DraftKings’ goal is to build the best, most trusted and most customer-centric destination for sports fans and our expanded partnership with Sportradar provides us with superior support,” said Ezra Kucharz, Chief Business Officer, DraftKings. “This partnership will enhance customer experience by allowing us to provide faster turnaround time on our products and give us the opportunity to develop new, innovative offerings for our players.”