FOX Bet, already an Authorized Gaming Operator of the NBA, has confirmed a new alignment with league franchise the Philadelphia 76ers, in which it aims to build awareness of its brand and app via the 76ers’ traditional, digital and social media assets. This will include custom home game promotions, courtside exposure and LED signage, and more.
As part of the agreement, FOX Bet will also present near-live game replays on 76ers Twitter, and will become the Presenting Partner of the 76ers radio game broadcast on 97.5 The Fanatic (WPEN) and for the team’s ‘hype video’ played on the scoreboard leading into the fourth quarter of its home games.
“To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling,” said CEO Robin Chhabra. “This agreement connects us with an extremely passionate local fanbase in a unique way. We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a successful 2019-20 season.”
“FOX Bet has masterfully honed its unique brand positioning in the US; an experienced, longstanding European sportsbook, a savvy media company, and now an affiliation with the 76ers that further endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community,” said Adam Davis, Harris Blitzer Sports & Entertainment CCO.
“Recognizing the passionate 76ers fan base, FOX Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league.”