North American DFS platform Monkey Knife Fight has launched a managed affiliate program with Income Access, Paysafe Group’s marketing technology and services provider. The firm will use Income Access’ proprietary software to manage the affiliate program, with both companies working closely together to focus on optimizing customer acquisition and growth.
The new platform will provide affiliates with advanced digital marketing technology, which supports the implementation of campaign conversion strategies with end-to-end tracking and reporting capabilities. The Income Access partnership follows Paysafe’s existing payment processing partnership with Monkey Knife Fight.
Bill Asher, Founder of Monkey Knife Fight, said: “Attracting and supporting affiliates is a very important step in Monkey Knife Fight’s further success. Working with well-established subject matter experts like Paysafe and Income Access lets affiliates know that we mean business and provides them with the marketing tools they’ll only find with an industry-leading platform.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, added: “Our in-house team of affiliate marketing experts is excited to support in optimizing Monkey Knife Fight’s digital marketing strategy. The team has a strong track-record of leveraging our platform to secure strong results across an array of verticals.”