Low6 has announced that its fantasy app platform UltimateFan has exceeded 150,000 downloads since its launch less than one year ago.
The fantasy sports product is operational in the US and UK markets and offers users pack openings, fantasy points scoring and the opportunity to acquire non-fungible tokens (NFTs).
Following its launch in the UK in time for the UEFA European Championships in the summer of 2021, it became the number one and two ranked grossing sports app in the country.
Since then, the app has launched in the North American market, coinciding with the beginning of the 2021 football season and has used co-promotional products for NFL franchises the Cincinnati Bengals and the Jacksonville Jaguars.
The firm has utilized influencer marketing to acquire users, tapping into the YouTube space to grow communities within its userbase.
Jamie Mitchell, Low6 CEO and founder, commented: “We’re disrupting the traditional onboarding customer journey and increasing retention and conversion rates by our forward-thinking approach to brand and marketing.
“By mobilizing a roster of YouTube influencers we have successfully tapped into and engaged with an avid Gen-Z and millennial audience. This strategy has created over five million views of our products that allows our ever-growing community to gain insight into the gameplay experience, learn about the best tips on how to win, and provide real-time reactions to the ins-and outs of pack drops.
“Our typical users are at home watching their favourite YouTube channels alongside their friends and the wider digital community, all while making their lineup selections alongside YouTubers. It’s this approach of accessible, on-demand digital content that sets Low6 apart from every other fantasy sports operator.”