DraftKings Inc has confirmed that it is now an authorized gaming operator of Major League Baseball (MLB) after signing a multi-year partnership deal with the league this week.
In a statement, DraftKings said that the expanded partnership will enhance its wagering offerings, especially live and in-game options, by granting the company rights to use official MLB data along with MLB marks and logos within its sports betting products.
It further noted that the agreement demonstrates the league’s vision to leverage the powerful potential for the integration of official data and technology in sports presently and also as a foundational element for the next generation of baseball fans.
“Although MLB already has a storied and impressive history with data application and advanced analytics, this expanded partnership with DraftKings as an MLB authorized gaming operator showcases the league’s proven ability to align with consumer behavior and the technological curve,” said the firm.
Ezra Kucharz, the company’s Chief Business Officer, explained: “DraftKings is proud to be designated as a Major League Baseball authorized gaming operator. This deal speaks to the commitment we have to our customers and sports leagues alike while providing the safest and most entertaining American-made sportsbook. As a result of this agreement, our customers will experience enhanced live wagering offerings for all MLB games.”
According to DraftKings, the partnership will bring more instantaneous data feeds to its Sportsbook, supplementing the live betting experience. Additionally, customers will notice the use of official MLB team logos revitalizing the look and feel of the sportsbook as part of the deal.
Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures, commented: “Given DraftKings’ successes in driving fan engagement and immersive experiences, we’re looking forward to an expanded partnership and further collaboration on engaging products.
“Buoyed by our collective commitments to drive innovation in the US sports betting marketplace, the tools provided to DraftKings – including fast, rich and reliable data feeds and MLB brand marks – will be central to creating these powerful new ways to consume and connect with our sport.”
