Rush Street Interactive (RSI), the developer and operator of social gaming platform CASINO4FUN, which is currently deployed at Rush Street-affiliated casinos, has announced the launch of its Social Casino & Social Sportsbook for Gun Lake Casino in Michigan.
The Gun Lake Casino4Fun site, which is powered by a proprietary internet gaming platform owned by RSI, allows visitors to the website to play a wide range of online slots, table games, live dealer games, and to place bets in a world-class sportsbook for free.
“We are excited to offer our casino guests, and all Michigan residents who want to enjoy the online fun, an exciting experience away from our brick-and-mortar casino floor,” said Sal Semola, President and Chief Operating Officer for Gun Lake Casino.
He added: “We are pleased to partner with Rush Street Interactive to be the first Tribal casino partner to deploy the proven CASINO4FUN platform, and begin taking advantage of this dynamic marketing tool to expand the reach of the Gun Lake Casino brand in the digital world.”
RSI’s platform technology powers Casino4Fun, as well as real money gaming sites, and omni-channel retail sportsbook solutions. The product has been built for the US market from the perspective of a US land-based casino operator.
“We are humbled to have the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians as our first partner in Indian Country,” explained Richard Schwartz, president of Rush Street Interactive.
“As states move forward in legalizing sports betting and online gaming, our CASINO4FUN product provides our brick-and-mortar casino partners with the marketing opportunity to both increase the engagement levels of current casino customers and convert the play-for-fun social players into play-for-real money patrons should online gaming become legalized in their state.
“We thank the Gun Lake Tribe for their vote of confidence in authorizing Rush Street Interactive to bring our online Social Sportsbook & Casino to gaming enthusiasts in the state of Michigan. We look forward to working together to build Gun Lake Casino’s online database through dynamic marketing & promotions, which will increase visitation to its property while generating incremental revenues.”