Bet365 has made its Mexican debut via a new partnership with TV Azteca’s gambling subsidiary, Ganador Azteca.
The new market domain, bet365.mx, will complement the UK’s operator to expand its profile across the LATAM region. The news follows on from bet365 securing its ‘partnership licence’ from the Mexican Ministry of the Interior department ‘Dirección General de Juegos y Sorteos -DGJS’.
Last September, DGJS granted Ganador Azteca the right to establish a casino property in the Yanga province in the state of Veracruz, a license that would be expanded to allow for online gambling provisions.
The operator launches in Mexico at a time where ministers of the governing PT Labour and MORENA coalition government are taking part in discussions to develop new mandates which would see a complete revamp of Mexico’s gambing regulatory framework.
A revamp of gambling laws will likely see the federal government clash with Mexican regional executives, who at present hold ‘provincial autonomy’ on regulating gambling services and tax collections.
This June, it was revealed that bet365 was amongst the ten international operators competing to secure one-of-seven Buenos Aires online gambling licences, partnering with local bingo operator Pasteko SA.