BetMGM has become the exclusive sportsbook of the BetQL Network, the sports betting network of multi-platform audio content provider Audacy.
‘The BetQL Network presented by BetMGM’ partnership is an exclusive, multi-year deal that expands on the current relationship between BetMGM and Audacy, which first began back in March 2021.
As part of the agreement, BetMGM will have category exclusivity of the network’s programming, including the soon-to-launch ‘You Better You Bet’ as well as ‘BetQL Daily’, ‘The Daily Tip’, and ‘BetMGM Tonight’.
BetQL Network’s weekly lineup will deliver approximately 100 hours of original content per week on the Audacy and BetQL digital platforms. Audacy will also produce live content for audiences at BetMGM sportsbooks in MGM Resorts across the US.
“We are delighted to expand our strategic partnership with BetMGM, highlighted by their new exclusive position with the BetQL Network,” commented David Field, Chairman, President and Chief Executive Officer, Audacy.
“Barely a year old, the BetQL Network has a bright future ahead of it as legalized sports betting continues to expand over the next decade.”
As part of the expanded partnership, Nick Kostos, host of ‘You Better You Bet’, and co-host Ken Barkley will become brand advocates for BetMGM.
Matt Prevost, Chief Revenue Officer, BetMGM, added: “We’re excited to further our strategic partnership with Audacy and to bring our market-leading sports betting and gaming entertainment content to millions of listeners nationwide across the entire BetQL Network platform.”
Launch in June 2021, the BetQL Network has expanded from two markets to 31 markets and has seen steady growth in podcast downloads, total listening hours, live video hours, video-on-demand starts, and over-the-air audience.