Speaking at this year’s Betting on Sports America event, general manager of Covers.com Mark Harper spoke to SBC about their plans to celebrate 25 years of operation, and the main SEO challenges set to face the US market in 2019.

Set to celebrate 25 years of operation later this year, Harper detailed that one of the plans for the company may be to roll out a new competition for customers – which ultimately will allow them to drive traffic, and build brand awareness.

He explained: “Contests is a big part of how we drive traffic on the site, so I can envisage a big 25-year contest celebration around a particular product.”

Attending the #bosamerica event brought together all the “movers and shakers” from the industry together, according to Harper. He explained that it is integral for those operating across the US market to be at industry events to meet and network with industry figures.