With single-game wagering now live in Ontario, Nova Scotia-based betting insight service Covers has announced a number of initiatives to help fulfil its ambition of being the number one destination for Canadian bettors of all levels of skills and experience.
In addition to a fresh look ahead of the upcoming NFL season, Covers has recently moved into 9,000 sq ft of purpose-built, state-of-the art-office space in Halifax, Canada, with studio capabilities and capacity for 75 full-time employees.
On the product front, the analysis, insight and picks site now boasts an odds page and is set to unveil several free-to-play weekly contests across all sports which will feature cash prizes and exclusive Covers merchandise.
General Manager Mark Harper said: “We are delighted that the day has finally come where Canadians can legally place a bet on the likes of the Super Bowl or Game 7 of the NBA Finals. Covers are now focused on looking ahead to build on the opportunities the new legislation will bring operators, publishers and sports fans alike.
“We’re determined to use our 26 years of industry experience to foster exciting relationships in the media and podcasting space that will produce the very best content for sports betting enthusiasts here in Canada and beyond.
“Our brand refresh is just the start – over the next few months we’ll continue to push our new product as the best brands are built on everyday iteration.”