Covers.com is set to create a co-production with Caesars Sportsbook over Super Bowl weekend, creating an in-house podcast for sports bettors.
As part of the deal, Covers.com will bring its podcast The Sharp 600 live to Phoenix to produce on-the-ground episodes focused on betting options on the Big Game.
Beginning today, The Sharp 600 will be live in Arizona offering users tips for the game on Sunday including player props and game lines.
On Friday, Jason Logan, Covers’ Senior Industry Analyst, will host a special edition of The Sharp 600 from the Caesars Sportsbook stage where he and other brand ambassadors and guests will build a ‘quick pick’ bet.
Further, Covers will get the views of multiple guests and media personalities throughout the three days to culminate in a ‘Mega’ edition of The Sharp 600, set for publication on Saturday afternoon at the end of Media Week.
“We’re excited at the prospect of attending the first edition of the event to be held in a state with legal sports betting,” said Brandon DuBreuil, Head of Content at Covers. “Working with a key partner in Caesars Sportsbook during one of the biggest weeks for the industry to date is a unique opportunity for Covers.”
“Interest in the Super Bowl transcends football and even sport, and the chance that this presents to work with some of the biggest celebrities, athletes and brands in person is unrivaled. We can’t wait to get started.”
