Covers.com, a sports betting information website, has announced a content partnership with Postmedia Network Inc to offer enhanced insights for Canada’s growing betting audience by combing their respective expertise in the market.
Postmedia, a wholly-owned subsidiary of Postmedia Network Canada Corp, is a news media company representing more than 130 brands across multiple print, online, and mobile platforms.
The network’s audience of more than 17 million monthly unique visitors will receive access to Covers’ betting content that offers “expert insight, rich experience, and a passionate community” thanks to its roster of analysts and offering of odds, picks, and guides.
The content will be available across Postmedia’s news brands and it will also be part of its sports coverage and sports betting offerings.
“Our agreement with Covers is a great complement to our already strong sports coverage providing expert insights from the growing area of sports betting,” commented Mary Anne Lavallee, EVP, COO, and Interim CFO at Postmedia.
“Postmedia is pleased to provide our broad and highly engaged audiences with in-depth insights as they explore this new area of sports entertainment, arising from the expected changes to legislation.”
Postmedia’s sports betting newsletter, Closing Lines, launches this week, ahead of the Ontario igaming market going live on April 4.
Andrew Garven, Head of Marketing at Covers, added: “We’re delighted to be joining forces with Postmedia and excited to work together to bridge the gap between traditional media and sports betting in Canada.
“With 27 years of experience in the industry, Covers has become a trusted resource for over 20 million users annually. Canadians can therefore have confidence that they will be receiving high-quality, refined, and engaging content with one broad intention; to create smarter sports bettors.”