Sportradar, the global provider of sports data intelligence, has announced the launch of ad:s, its new full-service marketing offer for sports betting operators. According to the firm, ad:s offers bookmakers a host of marketing solutions that eliminates waste and streamlines their business with targeted spend on verifiable prospects. The solutions will be embedded across the company’s media products.

ad:s is led by Rainer Geier who has worked in the betting and media industries for the last 18 years and has established a team of experienced and proven ad tech and ad products experts. The marketing tool is part of Sportradar´s global sports media strategy headed by Felix Geyr whose career spans more than 20 years in the technology and mobile industries.

“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers, said Geyr. “ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment.”

In addition to a comprehensive and unique network of over 500 sports rights holders and its own developed demand-side platform (DSP) for programmatic advertising and other services, the company has recently partnered up with some of the biggest digital traffic sources for bookmakers which include, Sofascore and Besoccer.

While sports betting operators are the primary target, ad:s can also partner with non-betting related brands that are looking to gain exposure in the sports enthusiast market.