Huddle has signed an agreement with Genius Sports, which has become the official data partner of the gaming tech provider.
The deal offers Huddle access to Genius Sports’ official PreMatch, LiveData and Next Gen Stats to bolster its clients’ real-time feeds and pricing options.
Penning this deal with Genius Sports will significantly boost Huddle’s NFL offering, given that its new partner is the official data rights holder for the NFL. This will see them offer betting markets such as derivatives, player props, same-game parlays, and micro markets.
Furthermore, Genius data feed will also offer AI-driven pricing for all of its betting markets from an array of its sports offering including the CFL, NCAAF, NCAAB and NASCAR.
Speaking on the partnership, Francesco Borgosano, CEO and Co-Founder of Huddle, said: “We share a joint belief with Genius that betting has enormous untapped potential. The industry needs innovative, engaging products that are easy and entertaining for users.
“And the combination of fast and reliable data with algorithmic solutions will unlock the necessary product innovation. It’s an amazing opportunity for Huddle to join forces with a reputable and established Company such as Genius to create new and exciting betting experiences.”
Founded in 2020, Huddle aims to improve betting prices through its AI capabilities and machine learning models. The firm claims that twinning its ML and AI technology with Genius’ low-latency data will ‘lay the foundation for industry-wide innovation’.
Huddle also aims to ‘become a one-stop shop for pricing and trading on all manner of US sports’ through a comprehensive offering of sporting markets.
This deal comes off the back of a strategic investment round from Las Vegas Sands conducted last June. This stemmed from Huddle’s merger with the Las Vegas-based sports modeling firm DeskPrism Sports.