Native Sportsbook Solutions has agreed a partnership with AI betting data engagement platform Quarter4 to explore and leverage different methods to improve operational performance.
Focused on engagement and retention rates, Quarter4 uses AI and deep learning networks to generate over 3 million data points for each player and team across pro and college sports.
“Native Sportsbook Solutions has a requirement to deliver quality solutions that focus on profitability for Tribes. This means that bettor engagement and retention are a prime focal point,” said Danijela Covic, Co-Founder and CSO of Quarter4.
“Our seamless integration, tech-first approach and robust product offering is a perfect fit for this operator and their customers.”
Under the terms of the deal, Quarter4 will offer Native Sportsbook Solutions with its platform to improve its cost efficiency and engagement rates as it aims to sustain tribal sovereignty.
“We believe that engagement and retention are key drivers for sportsbook success. The interaction between users and betting opportunities need to be unique and curated to prompt action,” said Thomas Gilanyi, Co-Founder of Native Sportsbook Solutions.
“Quarter4 delivers some of the most unique and automated content and data solutions for our platform.”
Native Sportsbook Solutions is a Native American-owned sportsbook provider and operator focused on profit to contribute to its ‘ultimate goal’ of tribal sovereignty.
By integrating Quarter4’s platform into its operations, the group will receive new data points every 15 minutes, with non-biased insights from both bettors and fans.
“Cost-saving engagement and retention strategies are top-of-list for all of our customers. Automated technologies propelling these strategies will remain of utmost importance to us as we deploy our solutions,” added Gilanyi.
“Through the integration of automation and AI, along with re-thinking vendor contracts and in-house technology, we are able to cut operator costs by up to 50%. The savings go right back to the Tribes.”
Quarter4 holds several deals o roll out its AI engagement and data products in the US sports betting industry. In July, it secured a deal with SharpRank to help produce a platform catering to the increasing demand for specialized and personalized data sources and services.
Further, it partnered with DraftFuel to provide the platform’s users with predictive data and statistics for the current NFL season.