Sportradar has been named as the global data and betting streaming rights provider for the ATP from 2024.
Following a request for proposals process run by Tennis Data Innovations, Sportradar was named the winner in a process begun in January and saw five bidders submit “detailed proposals” across multiple rounds for the six-year rights cycle.
As a result, the sports data company will be able to offer betting streaming and official data for ATP tennis events to its clients from the beginning of next year. It will take over from the current provider IMG ARENA from Jan 1, 2024, just three years into the six-year deal.
Carsten Koerl, Sportradar CEO, said: “We are delighted that TDI has selected Sportradar as the successful bidder to support the enormous growth of the sport of tennis.
“The capabilities and global scale of our offerings will provide betting operators innovative, best-in-class products and tech-savvy tennis fans a richer, more immersive experience that only Sportradar can deliver.
“Our expertise in developing advanced technologies, including computer vision and AI which create advanced analytics and data visualization, will drive new, compelling ways for fans to engage with tennis, while also safeguarding and upholding its integrity.”
Tennis Data Innovations was set up as a JV vehicle of ATP and ATP Media to oversee the innovation, developments, and commercial management of data and betting products for the ATP Tour and TP Challenge Tour.
David Lampitt, TDI CEO, said: “We are grateful to all the bidders who showed such commitment to our content throughout the selection process. Sportradar has been chosen as the best partner to deliver against our growth ambitions due to their combination of product capabilities, global reach and an innovative commercial model that preserved our ability to share in the continued growth of this market.
“Since the establishment of TDI, our mission has been clear – to create the most engaging data & streaming products and services for existing tennis fans and bring new fans to the game.
“If we get this right, we will deliver great returns for the sport. The competitive nature of this process, as well as the compelling successful bid from Sportradar, reflects the incredible value of ATP content. We look forward to forging a successful partnership together.”
