SG Digital strengthens US growth plans with Caesars milestone

SG Digital has unveiled its newly-enhanced Managed Trading Service (MTS) with Caesars Entertainment in New Jersey and Mississippi.

The launch comes as the supplier prepares for a crucial year in the US market, having recently completed the integration of its newly-acquired Don Best platform.

The sportsbooks at Caesars’ properties will now benefit from additional betting and pricing services, along with valuable real-time event data solutions, complementing the OpenBet sportsbook, which already powers Caesars’ online, mobile and retail offering.

Along with SG Digital’s recently launched sportsbook operations service, this launch indicates a new era of quick installations with minimal labor footprint, underpinning the rapid evolution of the sportsbook industry in the US.

Keith O’Loughlin, SVP Sportsbook at SG Digital, stated: “This is a major milestone for us. Following a quick and simple integration that took less than two weeks following the Don Best acquisition and the recent formation of our Gibraltar sportsbook ops team, Caesars now has one of the most comprehensive sports betting offering in the US, with Managed Trading Service delivering a complete product. We’re thrilled to have delivered the new service to our long-term partner in such a short period of time, demonstrating our speed to market.

“With the acquisition of Don Best now complete, along with the creation of our Gibraltar Sportsbook team, it is all about ensuring solid partnerships with our customers with a focus on next level sports betting experiences for their players.”

Christian Stuart, EVP Gaming & Interactive at Caesars Entertainment, added: “With the integration of Don Best, Caesars will now be able to provide our customers superior speed and variety in available sports betting lines both on premise and in the Caesars Sports App.

“The combination of Caesars’ best in class product, brand and loyalty program will continue to drive Caesars Sports to the forefront of the industry as this new opportunity unfolds.”