IGT’s PlayShot sports betting platform is now being used to power online and mobile sports betting in New Jersey via FanDuel Group‘s consumer-facing wager website, sportsbook.fanduel.com.

FanDuel is leveraging PlayShot’s built-in content management system to deliver a bespoke mobile and desktop user experience. The system integration enables the firm to create betting promotions and dynamic content for retail, mobile and online all from a single source.

“Leveraging IGT’s PlayShot platform to power FanDuel’s online and mobile sports wagering in New Jersey was the natural extension of our technology partnership with IGT,” said Niall Connell, general manager & SVP sportsbook, FanDuel Group. “We are confident that IGT’s proven technology and quick delivery will enable FanDuel to continue offering unparalleled sports betting entertainment to our players with an intuitive and reliable user experience.”

Enrico Drago, IGT senior vice president PlayDigital, commented: “IGT’s online and mobile PlayShot platform deployment with FanDuel Group in New Jersey reinforces the omni-channel sports betting expertise of our PlayDigital organization, and continues the company’s momentum in seizing and maximizing US sports betting market opportunities. The integration of IGT’s PlayShot platform into FanDuel’s online and mobile sports betting site creates extraordinary user experiences for sports fans in New Jersey and builds on the momentum that we created with FanDuel at Meadowlands Racetrack.”

IGT integrated PlayShot into GAN’s player account management system utilized by FanDuel to complete the solution, and deployed a responsive HTML site for desktop and mobile designed by FanDuel. The platform’s end-to-end sports betting management tools and its modular HTML 5 framework enable operators to develop promotions, bet structures and offers that are unique to each channel, while delivering unique user experiences that meet individual operator requirements.