BtoBet has further expanded its presence in the LatAm region, with the company announcing that it has signed a partnership agreement to provide its technology and services to Royal Betting Apuestalo has recently been granted the 12th licensing agreement by Colombian gambling regulatory authority, Coljuegos, to begin operating its online igaming activity in the country.

A statement from Apuestalo confirmed the deal, saying: “We are very proud to be partnering with such a reputable and leading company as BtoBet. Having already such a strong presence in the Latin American region, we have certainly benefited from their experience, considerably reducing the time to go live.”

The company went on to say that Royal Betting Solutions seeks to deliver the highest standard to its players with BtoBet meeting and exceeding all the requisites to deliver a unique player experience. It added that both Royal Betting Solutions and BtoBet share the same vision to anticipate the industry’s future needs, saying: “With BtoBet’s sportsbetting and gambling platforms having artificial intelligence at their core, they can anticipate their customers’ desires and can thus adapt and personalize the offers according to their needs and expectations.”

BtoBet will be heading to London for the much awaited Betting on Sports Conference at Olympia next week. It is, said the firm, “…the perfect opportunity for the sports betting industry to gather together under the same roof and showcase its major product developments and for the major players to meet and determine the path that the industry is taking”. BtoBet’s chairman, Alessandro Fried, will also be taking center stage discussing the Latin American region in terms of sportsbook opportunities.

The Malta-based company has also published an industry report focusing on the opportunities inherent within the LatAm market. The report, LatAm: A Sportsbook Opportunity Characterized by Diversity, also lists the major elements that operators must get to grips with in order to succeed in a region, which many industry experts deem to still be in its infancy.