The New Mexico Lottery Authority has awarded an eight year contract to Scientific Games to provide instant products and services and a two-year loyalty rewards programme. With the new contract, SG becomes the lottery’s primary provider of instant games and related services, including research and lottery sales force training. As part of the contract, the company will also continue to provide technology, content and services for the Lottery’s Points and Rewards/Second-Chance Promotions programme.

David Barden, CEO of New Mexico Lottery Authority, commented on the deal: “Based on our business plan, Scientific Games has proven that they have the experience to help the New Mexico Lottery grow profits in the next eight years by delivering quality instant games, support and strategic planning for our product portfolio and player engagement. We look forward to leveraging that experience to responsibly grow revenue and to help support New Mexico’s Legislative Lottery Scholarship programme.”

As the primary instant games provider, SG will deliver a comprehensive instant products programme beginning with a review of the entire instant product portfolio, as well as game performance analysis, new game development and retail execution.

“Scientific Games is honoured to be selected as the leading instant game partner for the New Mexico Lottery,” said John Schulz, the firm’s senior vice president, Instant Products. We will help the Lottery develop a high-performing portfolio of instant games supported by one of the industry’s most engaging loyalty and rewards programmes. Our teams will work together to develop a fully integrated offering that will support the Lottery’s business goals to create more returns to college scholarships in the state.”

SG has supported the New Mexico Lottery with instant games for more than 20 years, and launched its loyalty rewards programme in January 2015. Since 1996, the New Mexico Lottery has raised $758.9m for education and more than 116,000 students have attended college on Legislative Lottery Scholarships.