Kambi, a provider of premium sports betting services to licensed B2C gaming and gambling operators,has signed a multi-year deal with DraftKings to provide technology and services to the sports-tech and media entertainment company.
The agreement, which follows the US Supreme Court’s decision to repeal a near federal ban on sports betting (PASPA), will see DraftKings leverage the Kambi technology ahead of its imminent sportsbook launch in the state of New Jersey.
The deal also includes terms for the partnership to expand when commercially agreeable regulatory frameworks are implemented in the US. The uncertainty of the US regulatory timetable makes the deal’s impact on Kambi’s 2018 revenues difficult to predict, but the firm believes the partnership could provide a significant source of income in the longer-term.
Kristian Nylén, Kambi CEO said: “I am delighted Kambi has been selected to partner DraftKings as it enters the sports betting market. “The Kambi technology is unique in that it empowers operators to innovate and create differentiated sports betting experiences, providing the flexibility which will be crucial in the developing US market.”