Colombian lottery operator Corredor Empresarial SA has launched its debut marketing campaign for a new sports betting product Corredor Empresarial is the lottery operator of popular Colombian instant-win and football pools games; SuperAstro, LIGA14 and MegaGOL.

Last September, the Bogota gambling firm became the second operator to be granted a newly sanctioned online gambling licence by Colombian gambling regulatory body Colijuegos. Launching its first online sportsbook BetPlayCO, Corredor Empresarial has partnered with Kambi Group, as its lead sports betting software provider, supported by R.Franco as BetPlayCO digital platform provider.

Debuting its first multi-channel marketing campaign ‘#ApuéstaleATuPasión’, BetPlayCO asks Colombian sports fans to ‘#BackYourPassion’. The #ApuéstaleATuPasión campaign is fronted by former Colombia National football team captain Mario Yepes, and Melissa Martinez the popular football host of RCN Deportes.

BetPlayCO marketing further announces its initial launch promotion, offering players the chance to win World Cup prizes, including trips to watch La Tricolor play at Russia 2018.