Swish Analytics: Using Bet Request to drive Sky Bet’s US sports engagement
Expanding the use of Pre-built Accumulators and Bet Request products from Swish Analytics across its US sports offering has enabled Sky Bet to drive...
PayNearMe: Driving US betting engagement through payment innovation
In the wake of the repeal of PASPA, and the subsequent opening of a legal sports betting market across a growing number of states,...
BETFEST set to connect sports fans and betting brands
The first edition of BETFEST is set to offer brands in the U.S. sports betting sector a valuable new way to reach and engage...
Brazil: Legal considerations on the regulation of sports betting part III
In the final instalment of our three-part overview from Udo Seckelmann regarding the legal considerations that must be taken into account for the regulation...
Kambi’s State of the Nation: The key betting and player trends during the 2020...
In this month’s edition of Kambi’s State of the Nation, which offers a breakdown of the US betting industry, Evan Schaffner (pictured) – Kambi’s...
The Reach & Retain webinar series continues with communications focus
The Reach & Retain - Dynamic Marketing for the Long Game series continues on 29 April with a discussion on the art and science...
Brazil: Legal considerations on the regulation of sports betting part II
In part two of our three-part overview from Udo Seckelmann regarding the legal considerations that must be taken into account for the regulation of...
One-on-one conversations: The best way to re-engage churned players?
It might be an alien concept to some amid the trend towards automation at every turn, particularly from a marketing perspective, but talking to...
Brazil: Legal considerations on the regulation of sports betting part I
Udo Seckelmann, lawyer at Bichara e Motta Advogados, shares with SBC a review of the legal considerations that must be taken into account for...
Genius Sports and NFL form multi-year real-time data partnership
Digital sports content provider Genius Sports has been designated as the exclusive distributor of real-time official play-by-play statistics and proprietary Next Gen Stats (NGS)...