Integrity at the heart of new partnership between DraftKings and the NBA
The National Basketball Association (NBA) and DraftKings have confirmed the signing of a new multi-year partnership that will make the latter an Authorized Sports...
Martyn Hannah: Stop link building start writing
Martyn Hannah, director of Ghostfoundry, says US sportsbook operators should shift link building budgets to content creation.
I’m going to come straight out with it. US...
Sue Schneider: A View from the State House
SBC's VP Growth & Strategy, Americas Sue Schneider was asked to give her expert testimony last week as the state of Missouri weighs up...
The “wrong place” to rival Meadowlands retail revenues
"Our competitors are in the wrong place,” said Meadowlands owner Jeffrey Gural as the racetrack’s FanDuel Sportsbook continues to set the pace for retail...
Steelers sign up FanDuel as Official Daily Fantasy Partner for 2019/20
DFS operator FanDuel has confirmed the signing this week of an exclusive new partnership with the Pittsburgh Steelers, in which it will become the...
That was the week that was in US sports betting
SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.
PA Dumpster Fire? Try Using Facts, Mr. Christie
Pennsylvania has “really...
Activate study predicts sports betting will resemble financial trading sector
Management consulting firm for media, technology, entertainment, and sports businesses Activate has published its Technology and Media Outlook 2020, a comprehensive annual report on...
Cherniak: The way to combat game manipulation is through legislation
The most effective way to combat the threat of game manipulation across the US is through additional legislation, and industry-wide transparency according to Benjie...
Sky Sports Racing secures new North American race broadcast rights
Two new partnership agreements announced today have seen Sky Sports Racing acquire exclusive UK and Ireland broadcast rights for all races from Woodbine, Saratoga,...
Prioritizing content is essential in the battle to win US supremacy
Andrew Morgan, Director of International Strategy at ICS Media Group, says that US online sportsbooks must prioritize content if they are to win the...
Event News
“Affiliates & Advertising” conference track announced for Canadian Gaming Summit
The ‘Affiliates & Advertising’ conference track at the 26th edition of the Canadian Gaming Summit - the country’s premier gaming and betting event- is...
Leagues and operators discuss the ongoing challenges of integrity monitoring
One of the most timely panels of this year's SBC Summit North America was the discussion entitled "Integrity's role in sports and betting". With...
SBC Summit North America 2023 drew crowds in record numbers
SBC is celebrating the tremendous success of the SBC Summit North America conference and tradeshow that set a personal record for the organizer by...
Scrimmage wins First Pitch with gamified sportsbook loyalty program
The third edition of SBC Summit North America's First Pitch competition was a packed house at The Meadowlands as the industry gathered to see...