The Sporting News: Having localized knowledge on a global scale
The Sporting News is gaining an advantage over its competitors in a crowded market by having specific localized knowledge of consumer demands in all...
Will Tighe: Bettor Fantasy welcomed as ‘industry is receptive to startups’
The sports betting and daily fantasy industry is welcoming to newcomers as ‘everybody loves to see innovators’, according to Bettor Fantasy CMO Will Tighe.
Speaking...
Hussain Naqi: Journeying Inside The Pocket of F2P engagement
Hussain Naqi reflects on his journey from the Jacksonville Jaguars to becoming the Founder and CEO of Inside The Pocket, where he explains how...
Paul Leggett: MaximBet is ‘more than just a betting product’
MaximBet is ‘more than just a betting product’ as it positions itself as a ‘lifestyle’ brand, according to the firm’s Chief Strategy Officer, Paul...
Lisa Waterfield, FSB: reflecting on the importance of tribal gaming
Sports betting offers an immense amount of opportunity as North America moves forward with continued regulation across the region, according to Lisa Waterfield, North...
Prove’s Thomas Hill: Operators that pick the right 2FA will attract more patrons
New Jersey has recently passed legislation calling for internet and mobile gaming to provide two-factor authentication (2FA). Although 2FA has been used by companies...
Chalkline’s Daniel Kustelski: Why LIVE is the future of US freeplay
As profits remain elusive in the US online sports betting market, many operators are radically shifting course to more targeted customer acquisition and retention...
Martin Lycka: Alternative reality – What if PASPA was retained?
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – gives his thoughts on what the US would look like...
Max Bichsel: Provinces will observe Ontario closely for their own regulation steps
Following the launch of the Ontario online sports betting and igaming market on April 4, SBC Americas has spoken to Max Bichsel, Vice President...
Jonathan Power, Voxbet: finding a voice in the sports betting wilderness
The ability to place a bet using your voice will take wagering engagement rates to new heights, Voxbet CEO Jonathan Power told SBC Americas,...