One of the most storied sweepstakes providers in America has secured a strategic partnership to establish a presence in social gaming.
Publishers Clearing House (PCH) has announced a deal with global gaming advisory firm SCCG Management to drive revenue from social gaming. The two entities have teamed up to develop social gaming monetization opportunities using PCH’s consumer database.
As part of the pact, PCH has access to SCCG’s portfolio of sweepstakes and social gaming operators allowing the company to monetize its player base of over 170 million users.
PCH will also leverage SCCG’s expertise as a consulting service for both sweepstakes and social gaming brands allowing it to adhere to regulatory standards and requirements.
SCCG additionally provides PCH with new engagement opportunities using its first-party data.
“Publishers Clearing House has a long-standing reputation as a pioneer in digital entertainment and consumer engagement,” said SCCG CEO and founder Stephen Crystal. “By combining their vast database of highly engaged users with our expertise in social gaming, we are creating new ways to drive monetization and expand opportunities for gaming operators. We look forward to helping PCH unlock the full potential of their digital ecosystem.”
Long history for Publishers Clearing House
PCH has partnered with SCCG to expand its reach as a sweepstakes and digital entertainment platform that has awarded more than $614 million in prizes since 1953.
PCH’s direct-to-consumer model has allowed the company to expand its reach across the U.S. as a free-to-play digital entertainment provider that also provides D2C marketing.
The Las Vegas-based advisory firm offers social gaming and sweepstakes companies access to content providers, KYC and anti-money laundering support, payment processing solutions, legal compliance guidance, go-to-market support and gamification solutions.
Its partners include casino games supplier Kalamba Games, slot provider Kajot Games, social games publisher Tangelo Games and B2B marketing platform Greentube Pro.
Last June, gaming software provider Altenar hired SCCG to review its U.S. operations.
