Troy Paul: micro-influencers are the future for sports betting marketing
In a chat with SBC Leaders, we sat down with Troy Paul, SGG Media President and Co-Founder, to discuss how his up-and-coming company has...
SBC Leaders: Social media is about more than touting your own brand
We live in a world where social media has become commonplace in our daily lives. But can these platforms, which were once used as...
mkodo’s Stuart Godfree: perfecting the art of geolocation
Geolocation solutions provider mkodo has been making some big strides in the igaming and lottery sectors, notably in the recently legalised Ontario market. Playing...
Viena Wroblewska: going behind the scenes of language localization
Writing for SBC Leaders, Viena Wroblewska, Owner of APlus Translations, gives her tips for finding a truly localized translation service, explaining how a good...
Times are changing: assessing the need for retention-based acquisition
Shelly Suter-Hadad, transformational leader and industry veteran, takes a pause after 10 years in executive roles to reflect on the biggest challenges that companies...
Kambi’s State of the Nation: the World Cup and US appetite for soccer sports...
With an unprecedented winter slot - and kick-off times that weren’t exactly favorable for a US audience - this year’s World Cup competition presented...
Xpoint CPO reflects on a busy 2022 and what to expect in 2023
It was a big year for Xpoint, but as Xpoint Co-Founder and CPO Ben Cheeseman will assure you the company is just getting started....
Raj Sanjanwala: Global Tote is ‘raising the bar’ for betting terminal technology
The last 18 months have been busy for Global Tote, a subsidiary of BetMakers Technology Group, as it has carried out a number of...
Barstool Sportsbook Ohio faces potential $250K fine for marketing to Toledo students
Another regulatory body is concerned with Penn Interactive's approach to underage gambling. At Wednesday's public meeting, the Ohio Casino Control Commission (OCCC)reported that Penn...
Low6: How product will beat marketing in the race for North American sportsbook supremacy
Mark Dennis is Head of Marketing for Low6, the award-winning gamification platform whose whitelabel games and technology powers sports betting operators, sports leagues and...
Event News
Webinar recap: Real-time livestreaming enhances gaming experience when done right
Register to watch the full webinar by clicking here.
For gaming providers, connection with the audience is key. Without a stellar live and interactive user experience,...
Global Gaming Women’s Breakfast: A tradition of empowerment at SBC Summit NA
At SBC events, the Global Gaming Women Breakfast Meetup has become a cherished tradition. With more women from diverse industry backgrounds participating in conferences,...
Dolby Millicast to discuss the power of real-time livestreaming
Tomorrow , SBC Webinars are hosting "Maximize your player engagement and profits with real-time streaming" in partnership with livestreaming experts, Dolby Millicast. Airing live...
Jesse Learmonth has two tips for pitch contest participants
The First Pitch competition is always a highlight of SBC Summit North America and this year's contest will be no exception. And nobody knows...