Google Ads screen on a computer monitor

Google allowing prediction market ads starting Jan. 21

Google is “reclassifying” the prediction market as a financial product rather than gambling and opening up advertising in the U.S., starting Jan. 21.Under the...
Two people swapping cellphones

Gaming operators admit 1-800-GAMBLER changeover was tough to handle

Last year gamblers and operators alike experienced a significant change in how problem gambling support is provided across the U.S., as the National Council...
Ceramic dragon with $100 bill in mouth

Light & Wonder reaches $127M Dragon Link settlement with Aristocrat

Light & Wonder and Aristocrat have agreed to settle the years-long legal dispute that centered around the development and sale of an Asian-themed casino...
Janet Mills speaking as she backs an online casino bill in Maine.

Maine legalizes online casinos in surprise move from Gov. Mills

Maine Gov. Janet Mills will not veto a bill that provides state tribes with the exclusive right to offer online casinos, making Maine the...
Typewriter with page reading The End

Court closes the book on Michigan’s state ADW licensing scheme

After a number of victories for Churchill Downs, the Western Michigan District Court granted summary judgment in favor of the horse racing firm in...
The Indiana Statehouse building

Indiana regulator says sweeps are legal, but should they be banned?

The question of whether to ban online sweepstakes gaming or regulate it was a primary topic at the first gaming-related legislative hearing of 2026...
Surprised chihuahua

The biggest US gambling surprises of 2025

As the year winds down, the SBC Americas edtorial staff reflected on a year of news unlike no other. Every year we see new...
Wrapped package labeled favorite things

What were our favorite stories of the year?

Certainly a writer loves getting a big scoop or scoring an interview with a big name, but sometimes the stories that stick with us...
Chicago Bean sculpture and night skyline

Sports Betting Alliance sues Chicago over new tax and license plan

The fight between Sports Betting Alliance (SBA) members and the city of Chicago is heating up and headed to a Cook County courtroom.SBA members...
Newspaper typesetting letters

Will prediction markets dominate 2026 headlines too?

The entire SBC Americas editorial team got a de facto financial education this year after what became an absolute onslaught of news related to...

Event News

SBC Player Experience Academy

SBC Summit’s Player Experience Academy explores engagement and its limits

SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...