Kindred/Unibet data deal with NBA will improve customer experience
Kindred Group brand Unibet has been unveiled this week as an Authorized Sports Betting Operator of the NBA. Under the terms of the agreement...
VIDEO: Scientific Games reflects on five-launch first year with Caesars
"Speed to market is hugely important for customers in the US," said Keith O'Loughlin, speaking after Scientific Games had closed a successful first year...
Dancing in the dark: why competitive visibility is a winner in US sports betting
When the legal sports betting market in the US kicked off last year, it opened up a billion-dollar industry for bookmakers and affiliates. According...
Capital One Arena upgrades put sports fans right in the frame
Monumental Sports & Entertainment has partnered with Colosseo for the second phase of its technology upgrade program designed to create a cutting edge fan...
Martin Lycka: The impact of the 2020 election on gambling regulation
GVC Holdings’ director of regulatory affairs Martin Lycka took time out during September’s Betting on Sports conference in London to update SBC about the...
California calling as tribes file sports betting legislation for 2020 ballot
A coalition of Native American Tribes from California has filed a proposed constitutional amendment for the November 2020 statewide ballot that will allow Californians...
Sportradar’s Werner Becher: bringing fans closer to the sports they love
Werner Becher, new MD of US Betting at Sportradar Group, talks to SBC Americas about the importance of a results-driven approach to engaging US...
B.E.T shoots for success with Vivagol in soccer-mad Brazil
The potential offered by Brazil’s vast soccer-mad population has long interested international sports betting operators and, with the government in serious discussions about finally...
Sue Schneider: a delegate’s view of SeventySix Capital’s sports conference
SBC’s VP Growth & Strategy Americas Sue Schneider attended SeventySix Capital's annual Sports Innovation Conference last week. Here she talks about some of the standout...
Out of state money flows into Indiana sportsbooks as October handle soars
Dustin Gouker, lead analyst at PlayIndiana.com, has lauded October’s returns from sports betting in Indiana, with $91.7m taken in wagers which were buoyed by...
Event News
SBC Summit returns to Lisbon for record-breaking year, headlined by historic keynotes & biggest...
SBC Summit, the betting and iGaming industry's flagship conference and exhibition, is on track to welcome 40,000 delegates to Lisbon next week for its...
Michael Jordan, Carsten Koerl, Jason Robins, Fabrizio Romano and Charles Oliveira to headline SBC...
Basketball icon Michael Jordan, football journalist Fabrizio Romano, UFC star Charles Oliveira, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder and CEO Jason...
Here We Go! Superstar transfer journalist Fabrizio Romano to headline SBC Summit
Fabrizio Romano, the world's most-followed football transfer journalist, will take to the SBC Summit 2026 Super Stage for a headline session on building a...
Affiliate Leaders Summit to examine the future of SEO, search and discovery
The Affiliate Leaders Summit 2026 will examine how affiliates can adapt their search strategies to keep their content visible and attract new audiences through...