The Denver Broncos and FanDuel Group have jointly announced a multi-year partnership this week that positions FanDuel as an official sports betting partner and  official daily fantasy partner of the NFL franchise.

The deal represents two major firsts in that it is the primary sports betting partnership announced for an NFL team since the National Football League opened the category this May. It is also the first sports betting partnership for FanDuel with an NFL team. 

The new alliance gives FanDuel access to official Broncos marks and logos to use across its online sports betting offering and daily fantasy sports product in Colorado. The agreement also grants FanDuel access to robust marketing assets ranging from in-stadium signage to radio, television, and digital advertising to promote its sports betting offerings directly to fans.

Under the terms of the deal, both parties will also offer once-in-a-lifetime experiences and unique offers for FanDuel customers.

FanDuel Group CMO Mike Raffensperger said: “Colorado is home to a passionate sports fan base and independent spirit, and, together with the Broncos, we’re going to take the fan experience in Colorado to the next level. 

“With the NFL season just around the corner, partnering with an innovative organization like the Denver Broncos allows us to offer engaging fan experiences both inside and outside the stadium and access to unique betting promotions and content.”

Denver Broncos Chief Commercial Officer Mac Freeman commented: “FanDuel has built a strong reputation as a premier gaming destination for sports fans. The ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with our fans. With FanDuel’s successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms.”

FanDuel is offering several unique promotions for new FanDuel Sportsbook customers in Colorado, including Broncos +30 on the point spread for Week 1 (+100, max bet of $50) and the Over/Under on Broncos Total Wins (7.5) set at +1600 with a $10 max bet. 

The announcement comes on the heels of FanDuel Group’s launch of its FanDuel Sportsbook online and mobile experience in Colorado in partnership with Twin River Worldwide Holdings Inc and Golden Gates Casino Black Hawk