Looking Sharp editorial series SBC Americas

Looking Sharp: WagerWire’s Travis Geiger on sports betting and a sense of community

In a vacuum, sports betting is a pretty solitary affair. Unless you tell someone what you bet, it can be your little secret. Yet,...

In-play betting sweeps the US: How LSports is setting the pace

Dotan Lazar, CEO and Co-Founder at LSports, writes for SBC Americas about how in-play markets can be a “natural evolution” for sports betting before...
Kindred Group

Kindred continues US retail foothold with Swinomish Tribe deal in Washington

Kindred Group is continuing its investment in the North American sports betting market by partnering with the Swinomish Tribe in Washington State to provide...
Detroit, Michigan

Michigan: record online casino revenues offset sports betting decline in March

Michigan’s online gaming industry saw revenue increase by 33.5% year-over-year as online casino operators raked in record revenue, offsetting a small decline in sports...
Two peas in a pod on white background

Betr brings on Cavinder Twins to boost media efforts

Betr is getting a double dose of athlete influencers. The micro-betting focused betting app announced Wednesday that the women's college basketball sensation Cavinder Twins,...
red barrier

PlayUp withdraws Ohio sports betting application after OCCC settlement

PlayUp will no longer be entering the online sports betting market of Ohio and will not do so for the foreseeable future after a...
Montage of people playing different sports

Major leagues and broadcasters form group to police sports betting ads

The major leagues have opened their arms to sports betting after initially pushing against it, but a new announcement indicates they are trying to...
AGA: US commercial gaming revenue pushes over $5bn once again in February

AGA: US commercial gaming revenue pushes over $5bn once again in February

The American Gaming Association (AGA) has noted that the commercial gaming industry in the US has cumulatively generated over $5bn in revenue for the...
Phone showing geolocation pin drop GeoComply Missouri

Incognia ready to challenge the market with its new gaming geolocation offering

The market for online gaming geolocation services is growing with the announcement that Incognia intends to enter the space. Founded in 2020, the digital...
NASCAR

Tipico Sportsbook continues Ohio marketing spend with Front Row Motorsports NASCAR deal

Tipico Sportsbook has struck a deal with First Row Motorsports to secure the sponsorship of the No. 38 Ford F-150 in the NASCAR Craftsmen...

Event News

SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...