Pariplay bolsters client relationships with Ashley Bloor as new Partnership Director

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Pariplay has confirmed the appointment of Ashley Bloor as its new Director of Partnerships as the NeoGames subsidiary aims to strengthen its position in the North American market. 

Bloor, an experienced gaming executive, has spent time with companies such as bet365, Coral, William Hill, and Gaming Innovation Group but will now lead Pariplay’s partnerships unit. 

In her new role, she will work alongside the executive team to help grow the firm’s Fusion and Ignite platforms, as well as manage and maintain global partnerships. 

Enrico Bradamate, Chief Commercial Officer at Pariplay, said: “We are thrilled to welcome Ashley to the team and know she will play a crucial part as we execute our growth strategy and expand our global partner network of studios and operators, cementing our position as the number one gaming aggregator.”

Bloor is the latest new hire for Pariplay, which has added several new executive hires to its team in North America as it expands the reach of its Fusion aggregation platform across regulated online casino markets. 

She joins Pariplay from EveryMatrix, where she served as the firm’s Head of Operations for RGS.

Bloor commented on her new role: “I am excited about this new opportunity with Pariplay, a company I have followed from the sidelines and been very impressed with. I look forward to building on our existing partnerships and creating new synergies as we continue on this journey.”