Close up of driver behind a golf ball

PGA of America joins Have A Game Plan Campaign following ESPN Bet partnership

Following the announcement of ESPN Bet as the official betting partner of the PGA Championship, the PGA of America has confirmed that it has...
Scientific Games logo being looked at through a microscope

Scientific Games hire Cardell as Senior VP of Americas Systems

Scientific Games has appointed Mike Cardell as the company’s Senior Vice President of Americas Systems.He will be tasked with leading all aspects of the...
Close up of two people shaking hands

EveryMatrix goes live on DraftKings with Supremeland Gaming

EveryMatrix has agreed to a deal to provide Supremeland Gaming’s content to DraftKings in New Jersey, its first exclusive content aggregation partnership in the...
NASCAR

NASCAR wagering makes strong start in North Carolina

Sportsbook affiliate partner Betting Hero has released the results of a consumer research study in collaboration with NASCAR.The company surveyed qualified bettors in North...
Jennifer Shatley, ROGA - Combating responsible gambling's identity crisis

Player Protection Symposium: Combating responsible gambling’s identity crisis

Does responsible gambling have an identity problem? And if so, is that identity problem holding it back?At the SBC Summit North America Player Protection...
Golf ball going into hole

ESPN Bet inks deal to be official PGA Championship sponsor

The PGA is embracing sports betting more than ever before, tapping ESPN Bet as the official sports betting partner of next weekend's PGA Championship...
Mark Hicks and Martin Lycka Player Protection Symposium

NCAA counted 2K instances of bettor harassment during March Madness

According to NCAA Managing Director Mark Hicks, the organization has a pretty clear understanding of the scope of bettor harassment on social media.Speaking to...
Pushpins and yarn on a map

IC360 partner with Radar to harness gelocation services

Integrity Compliance 360 (IC360) has formed a strategic partnership with Radar to harness its geolocation services.The deal will combine IC360’s integrity services with Radar’s...
Key inside unlocked lock

Intelitics: Is automation the key to operational efficiency? Part One

In 2024, innovation is a cornerstone of the iGaming industry. New technologies are continually changing the way in which brands operate with their customers,...
Staci Alonso

Sports Betting HOF: Alonso credits her success to being a sponge

Oftentimes, people fall into a career path and never deviate. They find a field or a specialty that works for them and they lean...

Event News

Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...
Loserball CEO Jonathan Gruber, who spoke with SBC Americas.

Q&A: Loserball’s Jonathan Gruber on entering a competitive gaming market

SBC Summit Americas 2026 in Ft. Lauderdale, Fla., provided key stakeholders from around the world an opportunity to discuss the landscape of online gaming.Loserball...

SBC Summit explores invisible KYC and AI-powered design in iGaming

SBC Summit 2026 will examine how operators can craft smoother, smarter and more engaging experiences for online casino players through its dedicated iGaming Product...

TAP Air Portugal named official airline partner of SBC Summit & Affiliate Leaders Summit

Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive discounted flights to Lisbon thanks to a new...