The New York Yankees have signed big-hitter MGM Resorts as a “proud partner” of the historic baseball franchise.
A press release says the new partnership will see the two organizations collaborate to deliver exclusive VIP experiences to MGM Rewards members and baseball fans. Those perks will include opportunities to watch batting practice from the warning track and throw out the ceremonial first pitch for a game at Yankee Stadium.
MGM Resorts will get highly visible brand placement at Yankee Stadium on LED signage and first and third base rotational signage, and its logo will adorn the back of the pitcher’s mound during live local television broadcasts of select games. Michael Tusiani, the Yankees’ SVP of Partnerships, said those placements will, “see increased exposure and recognition for its resort and casino properties— especially for the nearby Empire City Casino.”
Empire City Casino plans to host Yankees-themed fan activities and experiences involving active and former MLB players.
“We remain committed to investing in the community, while collaborating with the New York Yankees to provide unparalleled experiences for baseball fans,” said Bill Hornbuckle, MGM Resorts CEO and president.
“Our company has owned and operated Empire City Casino and Yonkers Raceway for the past five years. As we continue working to secure a full commercial casino license at Empire City, this partnership allows us to further develop these properties to their potential, while providing the world-class hospitality guests have come to expect from the MGM Resorts brand.”
MGM Resorts and MLB have had a wide-ranging partnership since 2018 which designated the casino and entertainment company as the first official gaming partner of MLB.
MGM Resorts hopes for downstate casino license
Ed Domingo, president and COO of Empire City Casino, noted that the casino, “sits less than two miles from the Bronx border and is not only the gaming entertainment destination of choice for Bronxites, but also the longtime employer of hundreds of team members who call the Bronx home.”
Domingo added that MGM Resorts is well-positioned to increase that number of local workers, “when a full-scale commercial casino license is secured.”
New York is currently in the early stages of a slow licensing process for new downstate casinos.
Two weeks ago, the New York Gaming Facility Location Board, the entity overseeing the process, voted unanimously to approve a new bid deadline of June 27, 2025 for applications. The previously set deadline is next month but still needs Gov. Kathy Hochul’s signature to become official. The consensus from board members was that the August 2024 deadline is far too soon.
New York law allows for three brick-and-mortar facilities at commercial locations in and around New York City and is currently welcoming bids for the venues. MGM Resorts’ proposal for the Empire State Casino property is one of 11 bids.
Speaking during MGM Resorts’ first-quarter earnings call in May, Hornbuckle admitted he is frustrated by the long process but reiterated that MGM “like our chances.”
