New comms and PR hire a Boone for Better Collective
Better Collective is tapping into someone with experience building YouTube to help build its corporate communication strategy. The company has named Brandon Boone the...
AGA spotlights RG engagement levels in new consumer data
More than half of sports bettors have seen an increase in responsible gaming messaging over the past year, according to data revealed by the...
FanDuel’s “Up & Adams” to feature active NFL players as guests
Canada may be cracking down on operators utilizing active athletes to promote online gambling products, but on the US side operators are continuing to...
New Jersey AG cautions bettors to avoid offshore sites this NFL season
The start of a new football season inevitably means the start of a barrage of promotions from operators and affiliates in the sports betting...
Flatiron Gaming: avoiding marketing pitfalls ahead of NFL 2023-2024
The NFL 2023-2024 season starts this week and US sportsbooks are hard at work preparing for another hyper-competitive season. What are they facing?
More markets,...
Fanatics Sportsbook combining merch and betting for NFL season promo
As NFL kickoff draws nearer, sportsbooks are rolling out their big promotional offers for the season.
Fanatics Sportsbook is trying to make a big splash...
Buffalo slots stampeding into New Jersey online casinos
One of the most popular land-based slots in the country is about to make its online debut. Anaxi announed that its popular Buffalo slots...
Report: NCAA to hit ISU’s Jake Remsburg with half-season ban over betting breaches
Iowa State’s Jake Remsburg will miss half of the football season owing to a NCAA ban for gambling violations, according to the Des Moines...
Ohio’s sportsbooks shake up the market share battle in July
As Barstool Sportsbook ramps down in Ohio, Fanatics is beginning to ramp up. However, the biggest change of fortunes of July was DraftKings overtaking...
SportsHandle: the week that was in US sports betting
It’s Friday on SBC Americas so once more our colleagues over at SportsHandle and friends deliver another round-up of the week’s big developments in...
Event News
Webinar recap: Real-time livestreaming enhances gaming experience when done right
Register to watch the full webinar by clicking here.
For gaming providers, connection with the audience is key. Without a stellar live and interactive user experience,...
Global Gaming Women’s Breakfast: A tradition of empowerment at SBC Summit NA
At SBC events, the Global Gaming Women Breakfast Meetup has become a cherished tradition. With more women from diverse industry backgrounds participating in conferences,...
Dolby Millicast to discuss the power of real-time livestreaming
Tomorrow , SBC Webinars are hosting "Maximize your player engagement and profits with real-time streaming" in partnership with livestreaming experts, Dolby Millicast. Airing live...
Jesse Learmonth has two tips for pitch contest participants
The First Pitch competition is always a highlight of SBC Summit North America and this year's contest will be no exception. And nobody knows...