BetMGM is continuing to solidify its footprint in Pennsylvania’s gaming market.
The sports betting and online casino operator announced a deal with the Pittsburgh Penguins to become the NHL team’s official sports betting and iGaming partner.
The multiyear deal includes marketing and fan activations with BetMGM signage and branding displayed throughout PPG Paints Arena, the Penguins’ home arena since 2010. BetMGM and the Penguins will also collaborate on co-branded social media content, promotions and delivering exclusive VIP experiences for sports bettors and hockey fans.
“BetMGM is an established leader, and this partnership furthers our organizational commitment to enhancing the gameday experience for the most passionate fanbase in the National Hockey League,” said Penguins SVP of Partnerships Steve Kelley.
BetMGM’s partnership with the Penguins provides the operator with direct access to Pittsburgh’s three professional sports teams, which all have partnerships with BetMGM.
“Pittsburgh is home to some of the most iconic sports franchises,” said BetMGM CMO Casey Hurbis. “This latest collaboration with the Penguins builds on our deep ties across the city and opens new opportunities to engage fans through unforgettable experiences at PPG Paints Arena, and beyond.”
The Penguins’ partnership with BetMGM comes after the team reached a multiyear deal in 2020 with Rivers Casino Pittsburgh and Rush Street Interactive’s BetRivers brand.
As part of the pact, the Penguins and BetRivers opened a lounge at PPG Paints Arena.
BetMGM’s commitment to Pittsburgh
Last month, BetMGM reached a contract extension with the Pittsburgh Steelers to remain the NFL franchise’s official online casino, sports betting and gaming partner. The pact runs through the 2029 season and includes the annual Decade of Black & Gold Sweepstakes.
The sweepstakes contest provides one Steelers fan with season tickets for 10 years. The Steelers and BetMGM also deliver fan activations and co-branded content with the deal.
BetMGM is also a partner of the Pittsburgh Pirates, signing a deal with the team in 2021. PNC Park, the Pirates’ home ballpark, features BetMGM branding as part of the pact.
