David Sargeant of iGaming Ideas, explains why it’s time for sportsbooks to provide more live sports entertainment to match sports wagering’s growth intensity.

David Sargeant – Sports Betting USA: Time to step up the content game

As sports wagering takes hold in the US with more states opening up to the industry, David Sargeant, Innovation and Strategy Consultant at iGaming...
Joe Asher, IGT’s President of Sports Betting, spoke to SBC Americas about how IGT will be driving further growth in its sports betting offering in 2022.

Joe Asher: Taking IGT’s sports betting strides to the next level

Taking a company’s sports betting offering to the next level is no small feat, but according to Joe Asher - IGT’s President of Sports...
Why product rather than marketing will be the key US battleground

Kambi’s State of the Nation: Why product rather than marketing will be the key...

While operators continue to spend vast sums on marketing at the cost of profit, the time will come when they will be judged on...
Clever

Marcos Oliveira, Clever Advertising: Affiliates must keep clients in mind rather than ‘cherry-pick’ US...

Working in the US is not a new thing for Clever Advertising but expansion of the market is the novelty, said CCO Marcos Oliveira.In...
NFL

Matt Ryter, Genius Sports: Betting brings NFL fans ‘closer to the action’

For fans of the NFL and other sporting leagues, betting provides a competitive outlet to test their knowledge on the game, bringing them closer...

From operator to supplier: FSB duo’s fresh perspective on US sports betting and igaming

Omni-channel sportsbook supplier FSB has made significant strides in North America this year. At the heart of this growth lie newly promoted VP of...
Aspire Global's new US MD Quincy Raven talks about the firm’s US ambitions and why its CRM system AspireEngage is highly suited for US operators.

Aspire Global: New US MD Quincy Raven eyes major growth

Having made significant progress in Q3 2021 with a 46% increase in revenue year-on-year, Aspire Global is eyeing further expansion and has pinpointed the...
BettorFantasy: Uniting fantasy sports, betting and social impact to create unique experiences

BettorFantasy: Uniting fantasy sports, betting and social impact to create unique experiences

Blending fantasy sports and betting through a free-to-play gamified platform is helping to create unique experiences for gamblers, said BettorFantasy co-founders Sahil Patel and...
fans

Antourage: Fixing a ‘broken system’ to better reward the fans

Rights holders and content creators should hold a presence further up the funnel on social platforms, said Antourage CEO Johan Junker.Junker explains why Antourage...

Sports Betting Hall of Fame Class of 2021: Joe Asher

When you think about the qualities of the corporate world, generosity of spirit and action are probably not the first traits that spring to...

Event News

SBC Events announcement on recognized hours

SBC brings CPD-accredited learning to SBC Summit and Affiliate Leaders Summit

Professionals attending SBC Summit and Affiliate Leaders Summit this September will be able to turn three days of industry learning into recognized Continuing Professional...
SBC Summit AI Academy

SBC Summit’s AI Academy to cover AI agents, deepfake threats, human-AI collaboration

From spotting deepfake fraud to building your own AI assistant, SBC Summit's new AI Academy will take delegates beyond the theory of artificial intelligence...
SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

SBC Summit has launched the Regulatory Gaming Meet-Ups, a new networking initiative that will connect delegates with regulators, market experts, and industry leaders from more than 20 gaming...
Michael Jordan SBC Summit

Michael Jordan, Carsten Koerl, Jason Robins to open SBC Summit 2026

Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of...