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Features

More proactive NFL will foster significant uplift in engagement

According to a recent Nielsen study commissioned by the American Gaming Association, there will be a marked shift towards legal forms of sports betting...

Kindred reflects on dynamic new alliance with Hard Rock Casino

SBC Americas spoke with Manuel Stan, senior vice president USA of Kindred Group, to talk about the company’s recent hook-up with Hard Rock Hotel...

The handle on this week’s US sports betting news

Our Stateside colleagues at SportsHandle bring you their grandstand view of the big developments this week in sports betting. MGM Drops Mobile Sportsbook in New...

BettingUSA.com’s Mike Murphy: Sizing up the US opportunity for affiliates

As the US market opens up, operators will inevitably be looking to pursue the best strategy to become a household name in the territory,...

A better bet to be born on the BlockChain platform

Matthew Stafford, CEO of BlockChain Innovations Corp, says USA sportsbook and iGaming operators should be born on the blockchain US online gambling operators face...

Uncovering the opportunities and pitfalls of US sports betting

SBC Americas talks to Keith McDonnell. Now based in the US, and building on 18 years of online gambling experience across three major international betting...

Boyd Gaming – Becoming a leading player in the US sports betting market

The sports betting juggernaut has now been steadily making progress for over three months across various US jurisdictions, as organisations jockey for position in...

Penrose linked with Playtech to drive American sports betting growth

Ian Penrose has evidently lost none of his ambition for corporate adventure if the current press speculation linking him with Playtech is anything to...

Crossroads ahead for legal sports betting in Indiana

The latest newcomer to join a growing list of states seeking out opportunities from legalised sports betting is Indiana. Last month, the state’s Gambling...

Unraveling the WIRE Act – an exercise in patience and sensible debate

There’s an old English proverb that goes ‘softly, softly, catchee monkey’. Apparently it was coined by a boy scout whose intention was to convey...

Event News

BETFEST set to connect sports fans and betting brands

The first edition of BETFEST is set to offer brands in the U.S. sports betting sector a valuable new way to reach and engage...
The Reach & Retain webinar series continues with communications focus

The Reach & Retain webinar series continues with communications focus

The Reach & Retain - Dynamic Marketing for the Long Game series continues on 29 April with a discussion on the art and science...

SBC strengthens team ahead of CasinoBeats Summit

SBC Events, organizer of SBC Summit North America, has strengthened its conference team with the recruitment of Jonathan Whelan in the newly created role...

OIGA moves annual conference and trade show to August slot

The Oklahoma Indian Gaming Association (OIGA) has moved its annual Conference and Trade Show to August 16-18, having originally scheduled the event for late...