SBC Summit North America Program

SBC Summit North America: The conference producers tell all 

When the U.S. announced the state-by-state regulation of sports betting in 2018, it was seen by many as the ushering in of a new...
Woman watching sunrise

Shelley Hannah: Great things are to come from RLX Gaming in the US

Despite being hailed as a “landmark” and “milestone” moment that is expected to “truly flourish”, Relax Gaming, under the RLX Gaming moniker, will certainly...
Whitney Houston IGT slots

From Wheel to Whitney: IGT and the power of nostalgic slot titles

In gaming, we can often get caught up in what is the next, newest, or latest thing. What is the hot new title or...

Xtremepush: Brazil is not called a sleeping giant for nothing

Retention, personalisation and the importance of ensuring that players can revel in what were billed as “micro wow moments” were just three of the...

Shivan Patel: Pariplay’s North American story is just beginning 

It would be an understatement to say that North America has been a big focus for many European sportsbook and casino providers in recent...
Simon Hovmand-Stilling, Better Collective

Simon Hovmand-Stilling, Better Collective: M&A a central part of busy playbook

Acquisitive opportunities and Brazilian possibilities were logical points of focus at the recent SBC Summit Latinoamérica, however, hearing of a significant family move coinciding...

Laura Fernandez, SXM Media: Are music platforms the next frontier for sports betting engagement?

My music streaming platforms are, by and large, the most used apps on my phone. From my morning commute to my lunch break and...

Sim Bielak, SuzoHapp: crafting a harmonious retail & online experience

There is a “very strong case” for retail and online sports betting to harmoniously coexist, however, operators must ensure that players witness a frictionless...

OpenBet: How UFC BetBuilder helps to maximize year-round profits 

As the dynamics of the market shift, gaps in betting activity during the downtime between major sports leagues become increasingly evident. Enter OpenBet with...
Scrimmage loyalty program

Scrimmage’s gamified loyalty program makes the Kutt

Having made an early impact with its gamified loyalty program by winning the SBC Summit North America First Pitch competition, Scrimmage has taken the...

Event News

SBC Summit Crypto & Blockchain

SBC Summit to host dedicated Crypto & Blockchain conference track

SBC Summit 2026 will explore how the gambling industry is putting digital assets and blockchain technology into practice with the introduction of a dedicated...
SBC Summit Web3 Crypto

SBC Summit’s Web3 & Crypto Academy to explore payments, blockchain and the future of...

SBC Summit will move beyond the hype surrounding Web3 and crypto to explore their practical applications across payments, transparency, security and player trust through...
SBC Summit Affiliate

Conversion Conf agenda to tackle scale, growth & AI at Affiliate Leaders Summit 2026

From building stronger teams and finding new traffic sources to working out where AI can genuinely make a difference, Affiliate Leaders Summit 2026 will...
SBC Summit keynote

Delegates flock to SBC Summit as Super Stage tickets in demand following Michael Jordan,...

LISBON, Portugal — Following the announcement that Michael Jordan, Carsten Koerl and Jason Robins will headline SBC Summit 2026's opening keynote on September 29,...