BetMGM sportsbook logo

Greenblatt discusses BetMGM’s Super Bowl takeover

BetMGM and its CEO Adam Greenblatt went into this year’s Super Bowl with a plan: make sure anyone coming to Vegas knew what BetMGM...
Women's basketball game

Former WNBA prez to talk women and sports at SBC Summit in NJ

The 2024 edition of SBC Summit North America is a week away. Among some of the more noteworthy speakers on the agenda is Donna...
AI logo on a screen

Beyond automation: Supercharging third-party systems with Flows’ no-code innovation

In an era where technological agility and efficiency are paramount, Flows emerges as a game-changer for businesses seeking to amplify their existing third-party systems’ capabilities.Spearheaded by...
Hand putting dollar in tip jar

Jesse Learmonth has two tips for pitch contest participants

The First Pitch competition is always a highlight of SBC Summit North America and this year's contest will be no exception. And nobody knows...
Las Vegas

Art Manteris inks deal to publish “no holds barred” memoir

Former Las Vegas bookmaker and SBC Sports Betting Hall of Famer Art Manteris has inked a deal with Dey Street Books to publish his...
Viewfinder looking at ocean

Fluharty: Focus cannibalization talk on the black market

The 2024 SBC Summit North America is less than a month away, but the excitement around the event is already starting to build. After...
North Carolina flag

North Carolina roundtable: What to make of betting’s latest state

While NC State readies for Final Four weekend, North Carolina bettors ready themselves for the first opportunity to wager on the marquee sports betting...

Operators need to use AI to identify problem gamblers according to industry specialist

Operators need to be more proactive in identifying problem gambling and also use AI tools to aid the process according to industry specialist Jonathan...
Slot machine innards

Anaxi’s studio head on slot design and the ‘art of the math’

Some would say that math and creativity are not two things that naturally go hand-in-hand. Anaxi's Head of Studio & Content Kim Rogers wasn't...
Dog doing agility trick

Underdog ready to ‘do more’ with its North Carolina sportsbook launch

The last time Underdog founder and Co-CEO Jeremy Levine spoke with SBC Americas, he hinted that sports betting was in the company's future. Today,...

Event News

SBC Summit Europe

SBC, VNLOK partner to strengthen licensed operator participation at SBC Summit Europe

SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), the trade association for licensed Dutch online gambling operators, have agreed to a new multi-year strategic partnership...
SBC Summit 2026 ribbon-cutting

SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...

SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe Amsterdam announcement

SBC Summit Europe builds on Amsterdam move with regulated markets focus

SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC Summit Lisbon

SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030

SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...