Martin Lycka: The Twelve Days of Gambling Christmas
Dear SBC readers,
It has been yet another eventful year; with its regulatory highs and lows. As my good friend, the Gambling Santa, has a...
Kambi’s State of the Nation: A year in review for sports betting
Rounding off 2021, Kambi’s Senior Director-Sales for North America, David Bretnitz, reflects on the milestones of this year and what lies ahead in 2022.
It...
Suzohapp: The sports betting sector was a ‘natural step’ for us
The diverse nature of the Suzohapp business meant the venture into sports betting hardware was a ‘natural step’, said VP Sales for Gaming and...
David Sargeant column: The balance of power shifts to the USA
David Sargeant, the high-profile igaming and sports betting consultant, advisor, investor and dealmaker, examines how the US is rapidly emerging as a new gaming powerhouse,...
David Sargeant – Sports Betting USA: Time to step up the content game
As sports wagering takes hold in the US with more states opening up to the industry, David Sargeant, Innovation and Strategy Consultant at iGaming...
Kambi’s State of the Nation: Why product rather than marketing will be the key...
While operators continue to spend vast sums on marketing at the cost of profit, the time will come when they will be judged on...
Martin Lycka – the arrival of a British-Czech man in New York
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – talks about US relocation, the power of the dollar and what it's like...
Andrew Foster: US evolution shows how retention will gain in importance
The US online betting and gaming market is still focused on customer acquisition according to Andrew Foster, Chief Business Officer at Enteractive. But already...
The fight for market share in the US sports betting space
How can smaller brands hope to fight for market share in a state such as New Jersey? Scott Longley of Clear Concise Media, citing...
Looking to Europe: How sportsbooks and sports rights holders can better activate their partnerships
Plastering your logo everywhere might be a proven way to raise brand awareness, but Antourage CEO Johan Junker thinks there is a 'smarter' way...