Andrew Foster: US evolution shows how retention will gain in importance
The US online betting and gaming market is still focused on customer acquisition according to Andrew Foster, Chief Business Officer at Enteractive. But already...
The fight for market share in the US sports betting space
How can smaller brands hope to fight for market share in a state such as New Jersey? Scott Longley of Clear Concise Media, citing...
Looking to Europe: How sportsbooks and sports rights holders can better activate their partnerships
Plastering your logo everywhere might be a proven way to raise brand awareness, but Antourage CEO Johan Junker thinks there is a 'smarter' way...
Online gaming in the US – choosing the right partner for a brighter future
Oren Cohen Shwartz, CEO at Delasport, reflects on the huge growth for online gaming across the United States, and why - for operators eyeing...
Intelitics’ Allan Petrilli: Assessing the Canadian opportunity
Allan Petrilli, VP Sales and Growth at Intelitics, says that legalizing single-event sports betting in Canada presents a huge opportunity but there are still...
Daniel Kustelski: Touchdown – winning NFL acquisition tactics
Daniel Kustelski, CEO of Chalkline, offers examples of successful acquisition campaigns in the lead-up and first weeks of football season.
With football season officially underway,...
Chris Kape Talks Daily Fantasy Sports: The key to low-cost US customer acquisition?
By Chris Kape, Founder & CEO, JAMCO Capital
As the legalization of online sports betting spreads across American states, customer acquisition has become the top...
Martin Lycka: NFL season grabs all the hype, but what about internet casino?
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – takes a look at the hype around the new NFL season and asks...
Graham Shaw: NFL’s $45bn gamble on a US gold rush in the making
Graham Shaw, co-founder of content and consultancy firm Sport Acuity, tees up the NFL’s $45bn gamble – a signal of how the US betting...
Socure: Why trust is an online gaming operation’s biggest revenue driver
Online gaming is experiencing tremendous growth. But with the high volume and velocity of money moving through the market, fraudsters see a lucrative opportunity,...