Mark Hicks NCAA

NCAA Managing Director to address prop betting at SBC Summit North America

Mark Hicks, Managing Director of the National Collegiate Athletic Association (NCAA) is scheduled to appear on Martin Lycka’s Safe Bet Show, during the upcoming...
horse racing

Fixed odds wagering: The future of horse racing in the U.S.

With Colorado recently introducing fixed odds betting on horse racing on sportsbook platforms, Michele Fischer, Vice President of SIS Content Services, explains the positive...
Viewfinder looking at ocean

Fluharty: Focus cannibalization talk on the black market

The 2024 SBC Summit North America is less than a month away, but the excitement around the event is already starting to build. After...
North Carolina flag

North Carolina roundtable: What to make of betting’s latest state

While NC State readies for Final Four weekend, North Carolina bettors ready themselves for the first opportunity to wager on the marquee sports betting...
2024 SBC Sports Betting Hall of Fame nominees

SBC announces six 2024 Sports Betting Hall of Fame inductees

SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports Betting Hall of Fame. This annual tradition, initiated...
Dog doing agility trick

Underdog ready to ‘do more’ with its North Carolina sportsbook launch

The last time Underdog founder and Co-CEO Jeremy Levine spoke with SBC Americas, he hinted that sports betting was in the company's future. Today,...

Saturday Night Live spoofs sports betting and responsible gambling

Getting the Saturday Night Live treatment is generally an indicator that a person, a business or an industry has fully infiltrated the mainstream.This past...

Expert insights and networking: SBC’s Capital Markets Forum at the NYSE

SBC is gearing up to launch its debut Earnings+More: Capital Markets Forum event at the iconic New York Stock Exchange on May 6, offering...
ladders insinuating growth

Linemate: building upon rapid expansion in 2024

It has long been posited that the Super Bowl is one of the most optimum times of the year to onboard new bettors during...
PlayStar Peter Ekmark

Peter Ekmark, PlayStar: gamification, regulation and the future of the US market

As more states across the US begin to open their doors to a regulated online casino market, gaming companies must find new ways to...

Event News

SBC Summit 2026 ribbon-cutting

SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...

SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe Amsterdam announcement

SBC Summit Europe builds on Amsterdam move with regulated markets focus

SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC Summit Lisbon

SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030

SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...
Snoop Dogg revealed as SBC Summit 2027 headliner

SBC Summit Live Blog: Snoop Dogg reveal highlights final day

LISBON, Portugal — We’re back to wrap up SBC Summit on the third and final day of the biggest show in in the industry....