RLX Gaming has launched a new iGaming content aggregation service in the U.S. and has announced ReelPlay as its first partner studio.
The U.S.-facing brand of Relax Gaming will initially roll out ReelPlay games such as Lucky Lady Leprechaun in both New Jersey and Pennsylvania, with further state expansion planned in the coming months.
The supplier and aggregator said the launch marks “the beginning of a new era” for its ambitions in North America and its strategic goal to become a leading aggregation partner in the American market.
“This collaboration with ReelPlay marks the beginning of an exciting new chapter for RLX Gaming in the United States,” added Relax Gaming Chief Executive Officer Martin Stålros. “ReelPlay is a fantastic partner with a proven track record of delivering high-quality content that truly resonates with U.S. players. As we begin rolling out our aggregation services in the market, we are excited to launch our first titles together and establish a strong roadmap for continued growth across multiple states.”
Who is RLX Gaming’s new partner ReelPlay?
Under the agreement, RLX Gaming will provide a range of ReelPlay slot titles to licensed operators in the Garden State and the Keystone State.
ReelPlay offers a portfolio of titles including the 10K WAYS series of games, as well as the popular Infinity Reels mechanic, which allows reels to expand with increasing multipliers. The firm will work closely with RLX Gaming to introduce a selection of its established content through the platform, while building a long-term roadmap for expansion across additional states.
“ReelPlay are thrilled to be the first of Relax’s partner studios to expand our long-term partnership into the regulated North American market,” said the company’s CEO David Johnson. “ReelPlay’s content enjoys a significant fanbase in the territory already; we look forward to working closely with Relax and our mutual operator partners to introduce more exciting content in the future.”
Fanatics Casino now offers RLX Gaming content
RLX Gaming has onboarded ReelPlay as the first gaming provider on its aggregation platform after announcing a major content distribution deal with Fanatics Betting and Gaming earlier in 2026.
Fanatics Casino now hosts the Malta-based online casino supplier’s in-house and third-party titles on its platform in New Jersey and Pennsylvania. RLX Gaming Commercial Account Manager for North America Matt Hockenjos said Fanatics’ entertainment focus is perfectly aligned with his company’s core mission.
RLX Gaming’s other operator partners in the U.S. includes the likes of:
- BetMGM
- DraftKings
- Hard Rock Bet
